Tempe AZ wins national award for promoting alternative modes of transportation

Phoenix Arizona East Valley Community Index

Tempe wins national award for promoting alternative modes of transportation



TEMPE, Ariz.- The City of Tempe Transit Office, Tempe in Motion, received an
Award of Excellence from the City, County, Communications & Marketing
Association (3CMA) for Best Marketing Campaign.



Tempe in Motion's marketing campaign employs a wide variety of advertising,
public relations and public involvement activities to encourage Tempe
residents to ride the bus, bike and walk. Components of the advertising
campaign include print advertisements in local newspapers, theater slide
advertising, cable television and street banners. Tempe's determination to
encourage people to ride the bus, bike and walk is communicated in every
layer of its marketing and public relations efforts.



This award represents Tempe's proven record in educating the public about
alternative modes of transportation. Since the approval of a half-cent sales
tax for transit in 1996, Tempe has implemented a number of extensive
improvements to the transit system.



For more information, call (480) 350-2775 or visit
www.tempe.gov/tim. For information about 3CMA,
visit www.3CMA.org

East Valley Living - Phoenix Arizona